Adventurous snackers sought
Are you an adventurous snacker? Here鈥檚 a chance to find out. Go to Murray-Aikins Dining Hall on Wednesday, April 1, between 11:30 a.m. and 2 p.m. and look for the clearly marked Saratoga Chips table, where you can sample some of the most innovative chip flavors on the market鈥斺�渇rom brands sold right here in Saratoga to chips from Korea,鈥� says Lyssa Jackson 鈥�16.
鈥淲e鈥檒l be introducing the Skidmore community to adventurous flavors like sriracha and cheddar-beer,鈥� says Jackson. 鈥淲e鈥檒l also be inviting ideas for innovative new flavors, any of which have the potential to become new products.鈥� At the end of their sampling, tasters will take a brief survey.
鈥淭he goal is to find out what flavors really excite Skidmore students, and create bagfuls of ideas for new flavors,鈥� says Yoon Young Sim 鈥�16, who will be bringing bags of Korea鈥檚 most popular honey-butter chips.
Jackson and Sim are joined by Peter LaChance 鈥�16 and Carol Li 鈥�15 on the Saratoga Chips consulting team under the aegis of the Skidmore-Saratoga Consulting Partnership (SSCP). The team will offer its client a comprehensive strategy for raising brand awareness, entering the nationwide market, expanding flavor offerings, and selling to Millennials. A key challenge is to strategize how an association with Saratoga Springs can translate into a successful brand identity nationwide. SSCP has a track record here, having successfully consulted with the Saratoga Spring Water Company on its national expansion last year.
This semester SSCP is also consulting with the Children鈥檚 Museum of Saratoga and the Marketplace on Broadway. All three teams will present their research and recommendations at Academic Festival this spring as well as to the executives and boards of their clients.
SSCP is the public face of MB360, a service-learning course that provides pro bono business consulting to the wider community. Executive-in-Residence Colleen Burke directs SSCP and works closely with its student managers, Ezra Levy 鈥�15 and Lauren Alexander 鈥�15, to assure that it fulfills its mission 鈥渢o enable the region鈥檚 for-profit and not-for-profit enterprises to realize their potential and achieve their goals鈥攃reative thought creating value.鈥�
